Explore brand attention

Google Trends, United States, Web Search, All categories, literal search terms (not Topics), Apr 1–Sep 30, 2026. Each Google Trends comparison export is scaled 0–100 on its own (100 = the busiest day for any term in that export). The monthly score is the average of the daily scores for every day of the month; months with missing days are not shown. Trends values are sampled and rounded, so scores are approximate relative interest, not search counts. Literal brand-name searches can include other meanings (e.g. the animal puma, Ford as a surname) and do not prove purchase intent, sales or sentiment. Imported manually from CSV files downloaded Oct 1, 2026; this source is not refreshed automatically. Month-over-month change is calculated only for two completed, equally covered months; missing or zero baselines show N/A.

Attention is not sentiment. Collection time is separate from publication time. The News page adds an experimental, word-based headline tone score; it is not consumer sentiment or a validated model.

A scheduled job requests a refresh daily at 03:15 UTC; refreshes are limited to one per hour. Failed sources retain their last stored, dated values. Video counts come from a fixed panel of one official channel per brand (Toyota uses Toyota USA because @toyota is Toyota Deutschland); earlier YouTube search estimates are kept in storage but no longer charted. News counts are relevance-reviewed articles from the stored feed archive and stay marked partial until two whole months of daily collection exist. Google search interest is a manual Google Trends CSV import (Oct 1, 2026), not refreshed automatically; each export has its own 0–100 scale. Social discussion is hidden until reliable access exists.