August 2026
58,370
Wikipedia page visits
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Brand Spotlight · Adidas
Adidas appeared in more review videos in September, but Google search interest fell.
From August to September 2026, visits to Adidas’s Wikipedia page rose from 58,370 to 67,888. Review videos about Adidas rose from 3 to 15, while its average U.S. Google Trends score fell from 17.9 to 13.9. People noticed Adidas in different ways, so there is no single clear trend.
September 2026
67,888
Wikipedia page visits
Month-over-month
+16.3%
+9,518 page visits
What changed
More people visited Adidas’s Wikipedia page
The page gained 9,518 visits in September. Nike and Puma’s pages also gained visits, but these numbers do not tell us why.
Calculation
(67,888 − 58,370) ÷ 58,370 × 100
September versus August = +16.3%.
Other brands
Wikipedia visits for Adidas, Nike, and Puma
These pages have different audiences and content. More visits do not mean a brand is more popular or sells more products.
| Brand page | August | September | Change | Percent |
|---|---|---|---|---|
| Adidas | 58,370 | 67,888 | +9,518 | +16.3% |
| Nike, Inc. | 61,848 | 82,875 | +21,027 | +34.0% |
| Puma (brand) | 27,091 | 32,855 | +5,764 | +21.3% |
What changed
September was mixed
Wikipedia page visits
67,888
August: 58,370 page visits · September: 67,888
+16.3%
Visits to the English Wikipedia article rose.
Google search interest
13.9
August: 17.9 average interest score · September: 13.9
-22.2%
Relative U.S. search interest fell.
Review videos about Adidas
15
August: 3 review videos · September: 15
+400.0%
More videos from the four review channels we track named Adidas in the title.
Videos posted by Adidas
23
August: 19 official videos · September: 23
+21.1%
Adidas posted more videos on its official channel.
Google Trends shows relative interest on a 0–100 scale, not the number of searches. Review videos come only from the four review channels we track: WearTesters, Seth Fowler, Believe in the Run, and The Run Testers. Videos posted by Adidas are listed separately.
What the videos show
5 of 15 September review videos named Adios Pro 5
We counted product names only when they appeared in a video title. These five videos show that Adios Pro 5 came up often on the four review channels we track. They do not explain the changes in search interest or Wikipedia visits.
- A Different Sensation... | Adidas Adizero Adios Pro 5 Review
Believe in the Run · Sep 22, 2026
- Adidas Adios Pro 5 Solo Marathon Test: Adidas' new carbon racer vs the 26.2
The Run Testers · Sep 22, 2026
- Adidas Adios Pro 5 vs Adidas Adios Pro 4: Upgrade time?
The Run Testers · Sep 22, 2026
- Adidas Adizero Adios Pro 5: What You Need to Know
Believe in the Run · Sep 23, 2026
- Berlin Marathon 2026 Race Test: Adidas Adios Pro 5, Apple Watch Ultra 4, Series 12, Coros Pace 4 Pro
The Run Testers · Sep 29, 2026
One saved news story
A relevant story from September
The Adidas Samba’s Exotic Streak Continues With Cow Print Pony HairWWD · Sep 30, 2026
This is one relevant story saved from the news feeds we check. It is not all Adidas news, and it does not explain the other changes.
What this means
Interest in Adidas was uneven
Wikipedia visits and review videos rose, but Google search interest fell. More videos doesn’t necessarily mean more people want to buy. These numbers do not measure sales or how people feel about Adidas.
What to watch next
- 1. October search interest: Does the lower score continue or turn around?
- 2. Review videos: Do several channels and products keep mentioning Adidas?
- 3. Wikipedia visits: Does September’s rise last another month?
Where the numbers came from
Two full months from the same sources
- August 1–31 and September 1–30, 2026.
- Wikipedia: visits to the English Adidas page.
- Search: monthly averages from one U.S. Google Trends download.
- Review videos: the same four independent channels, using titles only.
- Official videos: the verified Adidas channel, shown separately.
Limits
What these numbers cannot tell us
- They do not measure sales, buying plans, market share, or how people feel.
- Two months do not prove a lasting trend or explain why a number changed.
- The four review channels are not all of YouTube.
- The saved article is one example, not all news about Adidas.
Continue exploring
Compare the full five-brand dashboard
Return to the live dashboard for its rolling six-month Wikipedia window, combined tracked news, and YouTube activity.