- Attention Score
- 33.3 /100
- Oct 2026
- Sentiment Score
- 59.3 /100
- Based on news headlines
Oct 8, 2026–Nov 7, 2026 · 145 headlines · 50 publishers
Market signals · experimental
Competitive Insights
A closer look at brand activity and the tone of collected headlines. More attention doesn’t always mean more positive coverage.
Competitive positioning
5 of 5 brands with matching inputsAttention is relative to each brand’s own history—not its share of the market. Sentiment here means headline tone, not public opinion. Neither axis ranks brand popularity or sales.
Attention: Oct 2026 · Wikipedia page visits + Review videos about the brand
News tone: Oct 8, 2026–Nov 7, 2026 · tracked headlines · separate time window
Lines at 50 mark each score scale’s midpoint—not a market average. Left/right shows attention relative to each brand’s own history; top/bottom shows more/less positive collected headlines, not consumer approval. Region labels describe scores, not popularity, sales or statistical significance.
- Attention Score
- 25.0 /100
- Oct 2026
- Sentiment Score
- 55.8 /100
- Based on news headlines
Oct 8, 2026–Nov 7, 2026 · 257 headlines · 98 publishers
- Attention Score
- 75.0 /100
- Oct 2026
- Sentiment Score
- 60.5 /100
- Based on news headlines
Oct 8, 2026–Nov 7, 2026 · 242 headlines · 71 publishers
- Attention Score
- 20.8 /100
- Oct 2026
- Sentiment Score
- 60.4 /100
- Based on news headlines
Oct 8, 2026–Nov 7, 2026 · 144 headlines · 87 publishers
- Attention Score
- 0.0 /100
- Oct 2026
- Sentiment Score
- 60.6 /100
- Based on news headlines
Oct 8, 2026–Nov 7, 2026 · 52 headlines · 31 publishers
Competitive momentum
Insufficient history for matched 7, 30 or 90-day trends. Attention is monthly; daily sentiment scores aren’t saved. Below: real monthly attention and activity change, with current headline tone kept separate.
| Brand | Monthly attention | Activity change | Current news tone |
|---|---|---|---|
| New Balance | Sep 2026: 37.5 · Oct 2026: 33.3 | +96.4% Combined activity · Sep 2026 → Oct 2026 | 59.3/100 Trend unavailable |
| Adidas | Sep 2026: 75.0 · Oct 2026: 25.0 | -39.0% Combined activity · Sep 2026 → Oct 2026 | 55.8/100 Trend unavailable |
| Nike | Sep 2026: 54.2 · Oct 2026: 75.0 | +2.8% Combined activity · Sep 2026 → Oct 2026 | 60.5/100 Trend unavailable |
| Under Armour | Sep 2026: 25.0 · Oct 2026: 20.8 | -11.4% Combined activity · Sep 2026 → Oct 2026 | 60.4/100 Trend unavailable |
| Puma | Sep 2026: 33.3 · Oct 2026: 0.0 | -32.2% Combined activity · Sep 2026 → Oct 2026 | 60.6/100 Trend unavailable |
Small review-video samples can swing substantially. Monthly attention lines keep the same sources and weights; gaps are not filled.
Opportunities to investigate
Observed signals suggest questions—not causes or proven business opportunities.
New Balance: activity and coverage
Attention was 33.3/100 relative to its own history in Oct 2026. Collected headline tone is 59.3/100 for Oct 8, 2026–Nov 7, 2026. These are different windows; no shared cause is established.
Next step: review the source breakdown and headline mix before choosing a topic to investigate. More videos doesn’t necessarily mean more people want to buy.
Ravens All-Pro Kyle Hamilton signs endorsement deal with New BalanceRavens Wire · Nov 5, 2026 · context, not an explanationAdidas: activity and coverage
Attention was 25.0/100 relative to its own history in Oct 2026. Collected headline tone is 55.8/100 for Oct 8, 2026–Nov 7, 2026. These are different windows; no shared cause is established.
Next step: review the source breakdown and headline mix before choosing a topic to investigate. More videos doesn’t necessarily mean more people want to buy.
adidas Presents the Taekwondo Jelly Thin-Soled Shoe for WomenHouse of Heat° · Nov 6, 2026 · context, not an explanationNike: activity and coverage
Attention was 75.0/100 relative to its own history in Oct 2026. Collected headline tone is 60.5/100 for Oct 8, 2026–Nov 7, 2026. These are different windows; no shared cause is established.
Next step: review the source breakdown and headline mix before choosing a topic to investigate. More videos doesn’t necessarily mean more people want to buy.
What Is Really Behind Nike Stock’s Run?Trefis · Nov 6, 2026 · context, not an explanationUnder Armour: activity and coverage
Attention was 20.8/100 relative to its own history in Oct 2026. Collected headline tone is 60.4/100 for Oct 8, 2026–Nov 7, 2026. These are different windows; no shared cause is established.
Next step: review the source breakdown and headline mix before choosing a topic to investigate. More videos doesn’t necessarily mean more people want to buy.
Under Armour Surge 3DISC $46.99 on Amazon: Budget TrainerThe Inventory · Nov 5, 2026 · context, not an explanationPuma: activity and coverage
Attention was 0.0/100 relative to its own history in Oct 2026. Collected headline tone is 60.6/100 for Oct 8, 2026–Nov 7, 2026. These are different windows; no shared cause is established.
Next step: review the source breakdown and headline mix before choosing a topic to investigate. More videos doesn’t necessarily mean more people want to buy.
Rihanna s Newest Collaboration with Puma Includes a Sneaker Inspired By Her Home Country ofauroradesio.it · Nov 6, 2026 · context, not an explanationAbout these comparisons
Attention uses existing equal-weight percentiles against each brand’s fixed April–September 2026 reference history. 50 means the middle of that brand’s history, not 50% market share. Only complete data and eligible same-method sources are used. Official brand uploads are excluded.
The plot only groups brands with identical attention month, source mix and method identities, including Trends batch/scale, plus the same headline-tone window and versions. It is descriptive positioning relative to individual histories, not an absolute attention ranking. Attention and news dates are explicitly separate.
News tone requires at least 20 usable headlines, 3 publishers and a successful update within 3 days. It reflects collected headlines—not all news or a public opinion survey. Prior-window tone is not used here because a historical freshness record is not supplied by the existing loader.
Full methodology and source status