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Brand Spotlight · Automotive / BMW

BMW appeared in more review videos in September, but Google search interest fell.

From August to September 2026, visits to BMW’s Wikipedia page rose from 78,828 to 83,299. Review videos about BMW rose from 4 to 5, while its average U.S. Google Trends score fell from 24.4 to 20.1. People noticed BMW in different ways, so there is no single clear trend.

What changed

September was mixed

Wikipedia page visits

83,299

August: 78,828 page visits · September: 83,299

+5.7%

Visits to the English Wikipedia article rose.

Google search interest

20.1

August: 24.4 average interest score · September: 20.1

-17.3%

Relative U.S. search interest fell.

Review videos about BMW

5

August: 4 review videos · September: 5

+25.0%

One more video from the four review channels we track named BMW in the title.

Videos posted by BMW

32

August: 29 official videos · September: 32

+10.3%

BMW posted more videos on its official channel.

Google Trends shows relative interest on a 0–100 scale, not the number of searches. Review videos come only from the four review channels we track: carwow, Doug DeMuro, Throttle House, and TheStraightPipes. Videos posted by BMW are listed separately.

What the videos show

3 of 5 September review videos named an M3

We counted M3 only when it appeared in a video title. These videos show what the four review channels we track covered. They do not explain the changes in search interest or Wikipedia visits.

One saved news story

A relevant story from September

2026 BMW M340i Vs. the New 2027 BMW M350: By the Numbers

Cars.com · Sep 30, 2026

This is one relevant story saved from the news feeds we check. It is not all BMW news, and it does not explain the other changes.

August 2026

78,828

pageviews

September 2026

83,299

pageviews

Month-over-month

+5.7%

+4,471 pageviews

What changed

More people visited BMW’s Wikipedia page

The page gained 4,471 visits in September. Honda and Tesla’s pages also gained visits, while Toyota, Ford, and Chevrolet’s pages lost visits. These numbers do not tell us why.

Peer context

Six pages, one source, the same months

The bars compare visits to reference articles, not market share. The table provides precise values and links to each article; changes are calculated separately for each page.

Complete August and September 2026 English Wikipedia monthly pageviews by article
ArticleAugustSeptemberChangePercent
Toyota75,74871,611-4,137-5.5%
Ford75,01171,531-3,480-4.6%
Honda45,54446,943+1,399+3.1%
Chevrolet37,50334,276-3,227-8.6%
Tesla83,25184,238+987+1.2%
BMW78,82883,299+4,471+5.7%

What this means

Wikipedia visits and review videos rose, but Google search interest fell. More videos doesn’t necessarily mean more people want to buy. These numbers do not measure sales or how people feel about BMW.

What to watch next

  1. 1. October search interest: Does the lower score continue or turn around?
  2. 2. Review videos: Do more titles cover BMW models beyond the M3 and 3 Series?
  3. 3. Wikipedia visits: Does September’s rise last another month?

What these numbers cannot tell us

Wikipedia visits are not vehicle sales or proof that people prefer BMW. The brand pages also cover different kinds of companies and products. Two months do not prove a lasting trend or explain why a number changed. The saved story is one example, not all BMW news.

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Compare all six automotive pages across available months and sources.

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